Deborah Neville, Of Counsel

Deborah Neville has practiced intellectual property law as a registered patent attorney since 1988. She focuses on protection and exploitation of rights via patent, trademark and copyright, and trade secret law. Her approach to IP rights supports effective and vigorous IP monetization - obtaining maximum return on the investments in IP.

Deborah's clients include a wide range of technology companies (internet, nanotech, hardware, software, integrated circuit design and manufacture methods, analytical test and measurement, DNA chips, digital content delivery, network security, medical devices) and businesses (travel, nutrition, food, fitness, health, construction, architecture, design, clothing, cosmetics, sporting gear, distance learning, games and toys) and well as musicians, writers, artists in established and new media.

As a litigator in Los Angeles in 1988, Deborah was defense counsel on the Lemelson v. Mattel "Hot Wheels" patent infringement case. She also represented a major independent film studio in Alan Menken v. Concorde New Horizons, concerning disposition of rights to "Little Shop of Horrors". She also performed copyright clearance, trademark services and tech savvy counsel ( often to in-house studio counsel) for new technology for a variety of entertainment industry clients, as well as patent counseling and acquisition for technology clients.

From 1993-2000 Deborah was corporate IP counsel to Hewlett Packard Corporation and later to Agilent. Her responsibilities included IP acquisition and portfolio management for business units ranging in up to a billion in revenues. She identified under-exploited IP and implemented an international licensing program which generated significant royalties from Japan and other markets. Ms. Neville also served on the standards working group with the studios and consumer electronics manufacturers for putting movies on DVDs. She also provided strategic counsel to the then director of HP Labs regarding competitors and their activities in Hollywood specifically and the entertainment/media business generally.

She has been IP Of Counsel to Silicon Valley and LA based multinational law firms, and served as General Counsel to ASF, a digital imaging software company prior to its acquisition by Kodak.

Her most recent Federal jury trial involved Lanham Act and breach of publishing contract claims brought between NY based editor Otto Penzler and New Millennium Entertainment.

Deborah has been an internationally invited speaker on many topics, ranging from Patents in the Entertainment Industry (UCLA Extension) to Software Patents and Licensing; Nanotech Investment Forum and Siggraph "Copyright Policy and Graphic Artists"; "Offensive and Defensive Use of Patents "(UCSD). Deboarh has served as Adjunct professor at San Jose State University School of Business, teaching Corporate Law for Entrepreneurs.



Her book was selected by Fortune Book of the Month Club . The Great American Idea Book: How to Make Money from Your Ideas for Movies, Music, Books, Inventions, Businesses and Almost Anything Else! is an IP guidebook co-authored with novelist/screenwriter Bob Coleman; published in both hard and softcover by W.W. Norton. The 2006 updated version is in preparation.

Deborah received her J.D. from University of California Hastings College of the Law J.D. and her B.A. in Physics/Biology (with honors) from The Catholic University of America Wash, D.C. and studied graduate level Neuroscience /Physiological-Cognitive Psychology at The University of California at San Diego.

She is founder and past chair of the Beverly HIlls Bar Association New Technology Section; has served in leadership roles in Los Angeles Intellectual Property Law Association, and American Intellectual Property Law Association.

She is licensed to practice law in California and Texas and is a patent attorney registered to practice before the United States Patent and Trademark Office (USPTO).

Deborah reads voraciously, cooks intermittently, is fond of chocolate, and practices aikido (a Japanese martial art). She is ranked first degree black belt by the Aikikai Foundation in Tokyo Japan and her teacher is Hiroshi Kato of Suginami Aikikai in Ogikubo, Tokyo.